The person behind the audit.

I’m Tom. I’ve spent years working inside Google Ads and Meta accounts, on both sides of the fence: managing them, and reviewing the work of the people who run them. Over that time one pattern shows up again and again, the gap between accounts that are actively managed and accounts that have quietly been left to automation.

Why it’s independent

The Ad Audit exists for business owners who want a clear, honest second opinion without being pushed into a new retainer. We don’t run ads and we don’t take over accounts, so there is nothing for us to win by making your current setup look worse than it is. We read your account, we hand you the facts in plain English, and we leave. What you do next is entirely your call.

What you can expect

Every finding in your report traces back to something real in your own account: a timestamped change, a wasted-spend figure, a setting that is costing you. No benchmarks we can’t show you, no jargon, no sales pitch. Just a straight answer to a simple question, is your ad budget actually being looked after?

Right now the brand is deliberately small and focused. If it grows, it grows. But the point of it will not change: an honest, independent read on your ad accounts, for a flat fee, with nothing to sell you afterwards.