WHAT WE AUDIT
Every check we run on your accounts.
A full audit works through this list against your Google and Meta accounts, then reports back in plain English. 69 checks in all. Every finding traces to a fact in your own account, not a benchmark or an opinion.
Conversion tracking & measurement
BOTH8 checks- +Whether conversions fire, and fire only once
- +Duplicate or double-counted conversions
- +Google Ads conversion actions and counting settings
- +Meta pixel and Conversions API health
- +Enhanced conversions and server-side setup
- +Consent Mode v2 configuration for EEA and UK
- +Cross-domain and thank-you-page tracking
- +Attribution windows and models in use
Google Ads — structure & settings
GOOGLE7 checks- +Campaign and ad group architecture
- +Naming conventions and account hygiene
- +Search, Display and Shopping separation
- +Network settings and Display expansion
- +Location targeting (presence vs interest)
- +Language and audience settings
- +Account-level exclusions and brand safety
Google Ads — wasted spend
GOOGLE6 checks- +Full search terms report review
- +Junk and irrelevant query spend
- +Negative keyword coverage
- +Account-level negative keyword list
- +Duplicate keywords and internal competition
- +Spend on zero-conversion search terms
Google Ads — keywords
GOOGLE5 checks- +Match type mix and search intent
- +Broad match readiness and guardrails
- +Keyword cannibalisation
- +Low-quality and deadweight keywords
- +Brand vs non-brand separation
Google Ads — bidding & budgets
GOOGLE5 checks- +Bid strategy fit per campaign
- +Target CPA and ROAS sanity
- +Budget-limited campaigns
- +Budget allocation vs performance
- +Smart Bidding data sufficiency
Google Ads — ads & assets
GOOGLE5 checks- +Responsive search ad strength and coverage
- +Ad variety per ad group
- +Sitelinks, callouts and structured snippets
- +Image and other asset coverage
- +Time since the last new ad launched
Google Ads — Performance Max
GOOGLE5 checks- +Channel and placement split
- +Brand vs non-brand cannibalisation
- +Asset group coverage and quality
- +Feed quality for retail
- +Account-level brand exclusions
Google Ads — quality & landing pages
GOOGLE4 checks- +Quality Score components
- +Expected CTR and ad relevance
- +Landing page experience and load speed
- +Mobile experience
Meta — account & pixel setup
META5 checks- +Business Manager and asset structure
- +Pixel and dataset configuration
- +Conversions API connection and event quality
- +Domain verification and event measurement
- +Catalogue setup for commerce
Meta — structure & budgets
META5 checks- +Campaign objective fit
- +CBO vs ABO choices
- +Learning phase status
- +Budget allocation across campaigns
- +Edit discipline and change frequency
Meta — audiences & targeting
META5 checks- +Custom and lookalike audience health
- +Audience overlap and self-competition
- +Exclusion hygiene
- +Advantage+ audience vs detailed targeting
- +Reliance on stale lists
Meta — creative
META5 checks- +Creative volume and refresh cadence
- +Fatigue and frequency
- +Format mix (video, static, carousel)
- +Hook strength and first three seconds
- +Testing structure and discipline
Meta — delivery & placements
META4 checks- +CPM trends and their drivers
- +Quality, engagement and conversion rankings
- +Placement performance and waste
- +Advantage+ placements settings
Want this read on your own account?
The audit puts every one of these checks against your Google and Meta accounts, then hands you the facts in plain English. Independent, and yours to keep.
Get your audit $49